Cex and trust: “Building up trust with ESPs - how brands select the ideal ESP”
Jordie van Rijn, email marketing consultant and founder of Emailmonday, explored how CEX sells from a marketing point of view. That is, the customer experience sells. Knowing more about the customer experience and explaining your value proposition clearly helps you present yourself more convincingly as their new ESP. He warned against claiming to be the best at many different things. It is not convincing and it just distracts from the value you are offering potential customers. Choose to be more believable and make it easier for companies to select you, recommends van Rijn. His website www.emailvendorselection.com gives buyers an overview of email vendors and highlights CSA Certified Senders by displaying the CSA trusted seal.