Agenda


Please note that the agenda is not final yet! 



17:30 - 19:00

CSA for Oldies

This is a closed session for CSA certified senders and partners. The session is not moderated, leaving you the freedom to freely discuss and exchange ideas with your peers along the email value chain. We will support creativity and courage to become a moderator yourself: Grab a beer and the Moderator Toolbox and bring your email topic of interest to the table.

18:00 - 19:00

CSA for Newbies

This session is dedicated to those of you who are not familiar with the CSA yet. We will explain where we come from, who we are, what we do, and provide an abstract of our quality criteria. You will get the basics to be prepared and up to speed for sessions and discussions the next day.

19:00 - 20:30

Fingerfood & Networking


More details will follow here soon. 


09:30 - 10:00

Registration & coffee

10:00 - 11:00

Welcome & CSA developments

Julia Janßen-Holldiek - Director, Certified Senders Alliance

In this session we would like to give you a warm welcome and introduce our CSA crew for your journey with the Aircraft. We will also provide an overview of recent CSA activities, developments and achievements. In a nutshell: You will get to know what we have been doing since we last met in 2017.

11:00 - 11:30

Keynote: The ePrivacy Regulation - current status and the impact on electronic communication

Oliver Süme - Partner, fieldfisher; President, EuroISPA; President, eco Association of the Internet Industry

While organizations are investing to be compliant with the upcoming General Data Protection Regulation, another EU Regulation requires your attention and has already caused a headache for many organizations: The new EU ePrivacy Regulation. Get to know the evolution, challenges and the impact on electronic communication as Email, Apps, you name it.

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Hyper relevant and rich mail experiences bound to take off

Marcel Becker - Director Product , Oath Inc.

Christian Hanke - Creative Director and Partner, Edenspiekermann

This talk will discuss how new emerging mail applications and the changing way consumers engage with email are changing the way brands and marketeers should think about mail communication and the tools being used. It will put the perspectives of an ISP and Mail app developer head to head with that of a brand and marketing decision maker.

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Everything you ever wanted to know about Branded Indicators for Message Identification (BIMI)

Terry Zink - Program Manager, Microsoft Corporation

The BIMI protocol for email is all about displaying sender logos in email clients. But how does it work? Is it secure? What do you need to do to get one? What happens if a mistake is made? Who can get a logo? Are senders and receivers currently ready and able to go? All those questions – and more! – are answered in this presentation.

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GDPR 360°: Practical use cases for senders and receivers

Dr. Jens Eckhardt - Specialist attorney-at-law for information technology law, data protection auditor & compliance officer (TÜV), Derra, Meyer & Partner; Member of the management board, EuroCloud Deutschland_eco e. V. (legal division)

Magnus Eén - Deliverability Manager, Westwing

Kerstin Espey - Senior System Engineer, HeLi NET Telekommunikation GmbH & Co. KG

Dr. Isabel Feys - Country Manager DACH - Benelux, Mailjet

Rosa Hafezi - Attorney, Certified Senders Alliance

Don Owens - Senior Technical Leader, Cisco Systems

The upcoming GDPR is not new to the email industry anymore – most companies already know the basics. But how does the GDPR really affect everyday life of the email industry? How does a Brand work to get compliant and does the ESP play a role in this? How do Spam Filter Provider and Internet Service Provider handle upcoming changes? Our Panel will fill theory with real life examples – evaluated by a legal expert.

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Speed dating session with presenters

We all know the situation: An interesting presentation is just over and you have questions, but are afraid that they might be stupid and don`t dare ask them in front of a big audience…or maybe the topic was so interesting that you would just like to get more in depth information on it. In this session, we encourage you to sit together with a speaker 1:1 and get to know more about his or her topic – in less than 10 minutes.

09:30 - 10:00

Coffee & More

10:00 - 11:00

Technical Workshop: Domain Alignment - Identity is Key

Tobias Herkula - Email Expert, Anti-Spam Evangelist

Learn how to approach modern reputation based Anti-Spam Filter from a Brand perspective by looking into technical details your Service Provider should solve for you!

10:00 - 12:00

Legal Insights for Email Marketing: From Basics to GDPR & More

Rosa Hafezi - Attorney, Certified Senders Alliance

Alexandra Koch-Skiba - Head of Complaints Office, Certified Senders Alliance

What can you expect from the legal workshop this year? The two-hour long workshop will cover the following topics: - Brush up on your knowledge of the basic principles for legal email marketing (are you sure you know it all)? - Learn how the GDPR affects your email marketing - How does the GDPR affect your international business? - Latest status of the upcoming ePrivacy regulation - & More

11:00 - 12:00

Technical Workshop: Boost user interaction with structured data

Sven Krohlas - Mail Security Specialist, 1&1(WEB.DE, GMX, mail.com)

Christian Schäfer-Lorenz - Head of Application Development, 1&1 Mail & Media GmbH (WEB.DE, GMX, mail.com)

Business to customer communication is a major use case for email. Messages equipped with schema.org markup allow mailbox providers to massively improve the common customer experience by offering e.g. package tracking and an overview of unpaid invoices for online orders or calendar integration for events and travel.

12:00 - 13:00

Finger food

13:00 - 14:00

CSA Plans & Developments (only for CSA Certified Senders and Partners)

Please note

More details will follow here soon. 

All presentations and discussions will be held in English.